Is fall the right time to sell your home? Yes, it is! Given the demand for homes in today’s market, you’re still likely to generate a lot of interest from would-be buyers.
There is a different approach to selling in the fall because the real estate market traditionally changes from its summer buying patterns. Here are ways to make your home stand out from the crowd when selling during the fall season:
Appeal to the Fall Buyer
One of the biggest things to keep in mind at this time of year is the most likely demographics for buyers will be either a younger millennial and people who are looking for a change after their own kids moved out. People with school-aged children are not as motivated to buy a home in autumn since their kids are already settled in at school.
Highlighting the kinds of home features that will appeal to your likely buyers may be a good way to market your home. Home office space, a guest bedroom or even easy access to local attractions are features that millennials and empty nesters will be drawn towards.
Photos of Your Home
For marketing purposes schedule your home to be photographed while the autumn leaves are still on trees and the light is still strong during the day. This can really make a house feel warm and homey – and is much better than the dim, thinner light that comes along in early winter. Brown grass just does not look as nice as a green lawn.
In addition, your home’s staged decor should reflect the season. Pumpkins and gourds nicely displayed on a front porch look welcoming. Light fall interior decor also adds a nice touch. Create a cozy (yet uncluttered) atmosphere. See our Fall Decorating Ideas Pinterest board for ideas.
Highlight What’s Nice
Entice fall home buyers by showcasing your home’s high-efficiency heating system and automated thermostat (that also improves efficiency with easier controls). A little expenditure on weather stripping or a new thermostat can really help to wow prospective buyers.
Make your home brighter for open houses (which might not always be easy given how gray some fall days can be.) Add mirrors and install brighter light bulbs to help your home from feeling dark and dreary. Be sure to keep lights on and open the drapes for showing appointments.
Brought to you by HMS Home Warranty. HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers. To learn more click www.hmsnational.com.