A 2018 relocation marketing campaign earned first place for “Referral Promotions” at the 2019 Leading Real Estate Companies of the World annual conference.
The large-scale campaign was created by Amanda Moore (Social Media & PR Specialist) and Jane Bobel (Marketing Representative and Graphic Designer). The concept was inspired by vintage travel maps and postcards. The campaign included printable signs, postcards, e-postcards, and a branch relocation passport. (The campaign even included a custom #leadingREtravels “stamp” on all pieces.)
Sibcy Cline agents and employees were encouraged to use special signs to show all the places you could move to with Sibcy Cline’s partnership with LeadingRE. These pictures were then compiled and made into a Facebook cover photo:
Travel “souvenir” postcards (and e-postcards) from Florida, North Carolina, Texas and Las Vegas were sent to all Sibcy Cline agents to inform them of upcoming LeadingRE events and services available at Sibcy Cline Relocation Services. The states selected are Sibcy Cline’s most popular outgoing referral states.
It was a very clever and well-executed campaign that was very deserving of a first-place honor. Robin Sheakley, president of Sibcy Cline, was even asked to be a panelist at the conference to chat and share details about it.
Says Tammy Young, Sibcy Cline’s Relocation Director, “We were thrilled with the interactive campaign from social media to mailed postcards to passport signs in the branch offices and even e-postcards. It was a fun way to remind everyone to send those referrals!”
Adds Jenny Sand, president of Sibcy Cline Relocation Services, “Having just joined Sibcy Cline in January I must say how impressed I am with the creativity of this campaign to bring more exposure to our referrals.” Adds Blair Schroeder, Sibcy Cline Core Services Director, “This first place award brought a lot of recognition to our Relocation Services division from LeadingRE. We are sure to be top of mind for referrals for those moving to our region.”
Congratulations to Amanda Moore and Jane Bobel for their creativity!