Employee Spotlight: Eric Barrett

Title:  VP of Professional Development

Hometown: Meadville, PA 

Current home:  Miami Township 

Proudest career or life accomplishment: I’ll never not say “my kids” to a question like this. But if we’re talking career, then it’s being asked by Xavier University to teach in their psychology department, and having a chance to shape the next generation of I/O Psychologists 

Favorite local hangouts: The Governor in Old Milford 

As an Industrial Organizational Psychologist (say that 3 times fast!), Eric Barrett never thought he’d find himself in the real estate business. 12 years ago he was working with a consulting firm, traveling to a new city every few days, and working with Fortune 500 companies.

“But after one particularly long trip on the road, I decided enough was enough.  I wanted to find a company that had a great culture, was looking to be an innovator in their field, and most of all, didn’t require me to travel a lot,” says Eric. “Sibcy Cline fit the bill perfectly. And while I never thought I’d end up in real estate, I honestly have a hard time believing I’d be anywhere else.”

If Eric was looking for a place to innovate, he found it at Sibcy Cline. He soon discovered that his job not only allowed innovation, but required it. “I have to continually re-evaluate how we deliver training to agents. And that means constantly learning new ways of doing things.”

The impact of those innovative efforts to deliver more and better training to agents creates a huge impact on the Sibcy Cline organization and beyond. As a brokerage, we are known for the extensive training we provide our agents. When new agents are choosing a brokerage, one of the reasons they cite for partnering with us is the quality of our training programs.

Classes like Eric’s, “The Psychology of Selling Real Estate” CE class expand our agent’s skills beyond the nuts and bolts. This class has been is popular not just within the brokerage, but with outside agents as well, and was picked up by the National Association of REALTORS who included it as one of their offerings to agents across the country.

Being the only Industrial Organizational psychologist in the world of real estate (as far as he knows), gives Eric the opportunity to apply the knowledge and experience he has from his educational and professional background to the trainings Sibcy Cline provides. “We want agents to get something meaningful out of their time with us, but we also want it to be a fun experience.”

Delivering something meaningful and fun to 1000+ agents in the Sibcy Cline brokerage can be exhausting, but it’s also what Eric loves most about his job. “There’s always some new challenge, some new agent to help, some new program to roll out. I get to see how changes I make impact both the brokerage and our agents, which isn’t always possible in the work of an I/O psychologist. At Sibcy Cline, I get to see it all play out.”

One of the ways that agent training has been significantly challenged is by the need to move classes online during the pandemic. “We’ve had to re-think not just the classes we offer, but how we offer them. We’ve had to find new ways of integrating technology. But one thing that’s never changed is helping agents succeed. Seeing those moments when someone “gets it” are worth all the challenges we’ve faced.”

As the pandemic drags on, Sibcy Cline has continued offering online trainings, but the goal remains to get as many classes back in person as possible. “Real estate is fundamentally a ‘people business’ and training people in person is always going to be better because great learning tends to happen agent-to-agent. I’m a huge fan of technology and the convenience of digital training, but I look forward to having more in person classes, bigger venues, and regular training back in our branch offices.”

Sibcy Cline Agents Learn about the Local Cincinnati Arts Scene with Unique Continuing Education Class

AliciaTeaching_Best.jpgSibcy Cline’s Professional Development Center offers a very unique and hyper-local continuing education class called “The Arts Make Greater Cincinnati a Better Place to Live”. The course was created and is instructed by Alecia Kintner, President and CEO of ArtsWave (Cincinnati Institute of Fine Arts) for the Cincinnati and Northern Kentucky regions.

Agents who attend this course are immersed into what’s going on with the local arts scene and well as its very interesting history.

Cincinnati’s arts support began with the Taft family in the late 1920s with a $1 million arts endowment that was then matched by the community with another $1.5 million. Voila, the Cincinnati Institute of Fine Arts was formed. The zoo also played a role in supporting the arts in the 1920s. Low visitor attendance to the zoo was a concern and so New York City opera singers were hired to perform at the zoo during their off season. Thus, Cincinnati’s opera season became a summer tradition.

The first Cincinnati arts campaign began in 1949 and continued since then. Sibcy Cline Realtors has been large supporter of these yearly community rallies for the arts. The company knows the arts make the region an even better place to live and help compel people to move here. Cincinnati is ranked #4 in the U.S. in which residents visit their local museums. The region donated $12,450,000 in 2016 to the ArtsWave campaign with 42,000 donors. Sibcy Cline is proud to be part of those statistics with $225,000+ donated by its agents and employees since 2010.

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What’s new with the Cincinnati arts? Lots.

Coming Fall 2017:

  • Music Hall
    Cincinnati’s Music Hall is currently being renovated and will be reopening in October 2017. This historic building is in the midst of  being heavily renovated. From acoustics; electrical, heating/air and plumbing systems; seating arrangements; to new carpeting and paint, the new building will still have its old charm with modern conveniences and technologies. A free open house is scheduled for October 7, 2017.
  • Cincinnati Shakespeare Company
    The Cincinnati Shakespeare Company is getting a new theater. The Otto M. Budig Theater will open in September 2017 with 100 more seats as well as modern amenities. An free open house will be announced.
  • Ensemble Theatre Cincinnati
    The Ensemble Theatre Cincinnati is undergoing an expansion which is scheduled for completion in October 2017. The Vine Street theater is located in Over-the-Rhine and is expanding south. The new space is adding a rehearsal hall, offices as well as costume and set shops. Also new will be a longer lobby area, larger box office and more comfortable patron seating.
  • Blink – October  2017
    Coming in October 2017 is Blink  – a light-art festival. This four-day show will have dozens of large-scale architectural projections (similar to the  Lumenocity art experience) found along the downtown streetcar route to be enjoyed at dusk. There will also be pop-up art along the route during daylight hours.


New and Ready for You to Enjoy Now:

  • The Children’s Theatre of Cincinnati
    New to The Children’s Theatre of Cincinnati are the offices, studios and classrooms found on Red Bank Road in Madisonville. Performances are still held at the Taft Theatre, but rehearsals and summer camps now happen at this new facility.
  • Lindner Arts Annex – Kennedy Heights Arts Center
    The Kennedy Heights Arts Center (established in 2003) added its Lindner Arts Annex in 2015. This former Kroger store now is a multi-cultural campus on Montgomery Road.
  • Bi-Okoto Cultural Institute
    The Bi-Okoto Cultural Institute has a new studio in Pleasant Ridge. This African drum arts program spreads the African heritage throughout the community through drums, music, dance and the visual arts.
  • Cincinnati Black Theatre Company
    The Cincinnati Black Theatre Company is now located in Golf Manor on Losantiville Avenue.

Coming in the Near Future:

  • Cincinnati Art Museum
    The Cincinnati Art Museum has renovation plans in place. The museum (which is tucked away off Eden Park Drive with a rear entrance to the museum) is planning to offer a new front entrance and drive. Outdoor art will be added to be enjoyed by visitors.

Learn More about Cincinnati Arts

ArtsWave Pinterest Board – This board shares many links to the all of the area’s arts organizations that are supported by ArtsWave.

Cincy Arts Guide – This website is a curated event-search website. You can search by keyword, date, venue, city or region.
CincyArts+STEM – This website is focused on upcoming local kid-related arts activities.

ArtsWave: Atlas – This website is a search e-tool to use. The map and reports share neighborhood resources such as recreation centers, libraries, farmers’ markets and community gardens. You can also find public art, national historic designations and any community outreach art programs. A report can be generated from a home’s radius to share hyper local art locations. (This website is best used via a laptop or desktop.)

ArtsWave: The Ripple Effect Blog/eNewsletter – To keep up with all of the news on Cincinnati Arts, you can sign up for an e-newsletter. (Just scroll to the bottom left to add your contact information.)

Sibcy Cline ArtsWave and Cultural Arts Fund Campaigns – 2017
The Sibcy Cline fine arts campaign is headed up this year  by Jessica Overley, Vice President Production Manager for Sibcy Cline Mortgage Services. The campaign starts in March.

 

 

 

 

 

 

Sibcy Cline Training SparkShop Shares Sales Ideas without Being “Salesy”

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Many real estate agents want to serve people and grow their client base, but some have a fear of sounding too “salesy”.  A Sibcy Cline SparkShop training session was born from that realization. The truth is, there are many ways to excel in the sales world without being cheesy, superficial or overly aggressive. David Wheatley, Sibcy Cline Training Specialist, suggests, “Use three components when talking to possible sale leads or clients: approach, value and referrals.”

  • Approach
    Conveying sincerity, authenticity and care is an art. Clients and potential clients should feel these qualities when approached.
  • Value
    Many people do not realize what Realtors® do. It is not “salesly” if they are offered something that benefits them.
  • Referrals
    The best type of prospecting is the when an agent’s “fans” personally do it for him or her. People enjoy giving referrals, but to get them to do this, agents must first build and maintain professional relationships so they are top of mind when the topic of real estate arises.

Bill Scott, a Sibcy Cline West Chester agent, was captured on video with his four “Ps” for sales: passion, people, pride and purpose. By positively focusing on a client’s needs, trust will be built and one’s enthusiasm for the profession will be admired and acknowledged.

During the SparkShop, David Wheatley transformed himself into “FSBO John” and led an interesting discussion on how to defend a Realtors®’s job to people who do not believe in using real estate services. It was a fun and eye-opening activity as Sibcy Cline agents shared how they bring infinite value to their buyers and sellers. It’s just a matter of effectively explaining their role and value. Buyers and sellers alike waste much time, money and energy when they go it alone. This discussion equipped SparkShop attendees with the tools needed to kindly educate would-be FSBOs on the incredible value that agents bring to the home buying and selling process.

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SparkShops are created by Sibcy Cline’s Professional Development Center throughout the year as a forum for Sibcy Cline agents to gather and share best-practice ideas. To date, over 50 regional SparkShop sessions have been facilitated.

Credit: Article by David Wheatley, Sibcy Cline Training Specialist